Thai Heart

In a land where social harmony is valued and feelings are honored, it’s not surprising that “Jai,” the Thai word for heart, occurs so prevalently throughout the language. The traditional “sawadee” greeting roughly translates as a gesture meaning from my heart to yours. Jai is found in more than 700 words or phrases, each with its own slightly different shading indicating an emotional or spiritual state. The placement of Jai before or after another word adjusts the meaning. For example, Jai Dii (heart good) means kind, compassionate with a willingness to help others, while Dii Jai (good heart), translates to feeling good or happy. The traditional “sawadee” greeting roughly translates as a gesture meaning from my heart to yours.

Interestingly, Jai can also mean “head” or mind. In Thai culture, the state of one’s heart inextricably affects one’s state of mind, a belief that is reinforced in their language. This recognition is an important parameter in Thailand, with a direct effect on business and personal relationships. Unlike other countries, in which the state of one’s heart or feelings isn’t necessarily considered a factor in business engagements, feelings are extremely relevant in Thai interactions as Thai’s seek ways to engage in a warm and friendly way in virtually every encounter.

Several of the most basic Jai expressions are jai dii (good heart), dii jai (glad heart), as previously described, jai roon (hot heart) and jai yen (cool heart). The last two expressions represent heart values, a concept that is harder to translate. Having a cool heart is a valued trait in business, as it implies a calmness and ability to stay focused in any circumstance. Today, this precept is shifting a bit, as it also implies a slower moving, more methodical work style, and one that is perhaps not as appropriate for a rapidly moving high tech environment.

Two other heart values are nahm jai and gkrehng jai. Nahm jai reflects unconditional generosity without thought of return. This core value still defines Thai behavior from rural villages to urbane city dwellers. Gkrehng jai describes a reverence, a respect for the boundaries of social order. Gkehng-jai explains why Thai’s are often reluctant to ask for assistance or a favor, out of the concern that it may be an imposition for the other party, or possibly cause the other individual to lose face. The combined values of nahm jai and gkrehng Jai define the well-known Thai civility and easy-going manner. In return, your smile and appreciation of this unique culture will go a long way to making your experiences memorable.